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Parties are pretty awesome. The thing I love most about parties is the preparation: gorgeous invitations, decorations, food, and styling.

But let’s get one thing straight: I am not the life of the party. I am the planner and the doer. Even if it’s my own party, I want to make sure that everything runs as smoothly as possible. If that means I run around like a crazy person and fall in a heap at the end, it was well worth it. As long as you’ve got food in your mouth and a drink in your hand, I’m happy. If you don’t, I’m going to do my best to see you eating and drinking and having a good time. If you’re having a good time, I’m having a good time.

As the planner and the doer, that is how it all began…


My name is Hollie and I’m a serial planner. Other hats that I wear include designer, content curator, researcher’s wife, mumma, city lover and dweller, environmentalist, vintage lover, and of course, lover of celebrations.
I couldn’t do what I do without this guy: the reality is Alex is my biggest supporter and go-to guy when I’m having a creative/business crisis. When I started Little Goldfish (back then it was still Little Goldfish Invitations and Stationery) toward the end of my first year of uni we weren’t married. His advice must have been good because we tied the knot in 2015.

We live in the beautiful city of Melbourne, but I grew up in Geelong (regional Victoria). Our daughter, Eliana, arrived in July 2016. She’s practically perfect in every way, but I’m biased because I’m her mum!

Outside of Little Goldfish, I have a degree in Urban and Regional Planning from RMIT University (see, I told you I’m a serial planner). I am passionate about providing a liveable planet for everyone. Maybe one day when we’re done with toddler taming and child rearing I might use my degree as I intended. For now I am extremely content in designing and creating gorgeous things for your celebration, business, home, and life.


It started as a handmade hobby business in 2011 but in 2016 Little Goldfish evolved into a funky hub of celebration inspiration for all occasions.

Designed right here in the comfort of my home studio (which is really just a cute little vintage writing desk nestled perfectly beside my bedside table), Little Goldfish provides affordable, printable, and loveable invitations for your celebration needs.
To make things more affordable for you, my primary product is DIY printables. If DIY isn’t your thing, check in with me to see if I can print and send your order. Drop me a line here.

Over on the blog you’ll find the latest in celebration inspiration from party themes to DIYs and planning advice; hints, tips, and goals for creatives in business; plus a bit of home + life like what’s going on in our personal lives, home décor, and general musings. From time to time I’ll have other witty things about motherhood and the sorts to add, too. If there’s ever anything you’d like to see on the blog, let me know!