I have dreaded this day for a very long time. Why, I hear you ask? Chances are, if we were sitting down, having a cuppa, I’d say: “How long is a piece of string?”
When I started this little biz a few years back, I was jumping in at the deep end a little. Like a lot of new entrepreneurs, I didn’t really do much in the way of research or finding a niche market until later down the track. All I knew is that I wanted to fulfill a gap in my life, a few gaps actually: unemployment, and creativity.
I’d always been interested in both digital and paper mediums, so it was a no brainer that I dive head-first into the invitations and stationery pool. Big pool, little fish. Didn’t take me long to work that one out, just like it didn’t take me long to figure out that I wanted to create bespoke invitations, stationery and decor for kids.
Nearly two years later, here I am, writing my first blog post. It might not be the smartest thing I’ve done, given that I’m combining my fourth and fifth years of uni into one this year, but I’m going to give it a shot!
I’ve been consulting Pinterest for ideas on how to write effective blog posts – you know, catchy titles, good pictures, good content. It then dawned on me that for every minute I read someone else’s post, I’m losing a minute of getting my name out there. Sure, there’s some great content out there, like this one from Love Grows Design, or this infographic at Social Media Satisfied, but at the end of the day, it’s what comes from the heart that gets the reader, or at least that’s what gets me!
So, here I am on this first Sunday night in April, and the first Sunday without daylight savings – summer IS over, boo – chatting to you all about my first quarter of 2014. Yup, I said it. The first quarter is just about done and dusted. It’s a new month, and a new quarter, so here’s the round-up from the first one!
Ah, rest time. Possibly not how it should have been, I should have been doing lots of reading for uni, but I needed to take some time away from it all after a manic second half of 2013. I did sit back an reflect on the year that was, naturally, and took stock of where I wanted to go this year with LGIS. I did a lot of business-related research and development, and in February, I returned fresh-faced and ready to accept the enormous challenge that would be 2014.
My first newsletter of the year was sent out in mid-February, along with the announcement of my new madeit store and new products! My research and development paid off, and I couldn’t be happier!
I also booked my only market for the year, at least until my studies are over and done with, so spent the month preparing for that as well.
March started ever so quickly: there was a festival I helped to organise, uni went back for both Alex and I, and business was coasting along nicely. I had loads on my plate in terms of market preparation, and very little time to get it all done. Before I realised, the 23rd of March was here, and I had a market to do!
It was a great day! The weather held off (though I was inside, so it didn’t affect me if it did rain) and there were loads of people about! Lauren from Love a Rhino and I had a grand ol’ time, and loved browsing (and maybe spending…) at the other stalls.
And just like that, we’re already at the end of the first week in April!
This month, around the 21st, I’ll publish my second newsletter for the year, as it’s now a bi-monthly publication. You can subscribe through my Facebook page.
For any questions or queries, please don’t hesitate to drop me a line using the contact form. If you have an order request, the sooner the better as I’m filling up quickly!
‘Til next time!